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SMU | Innovate or Dye: How Matex International Innovates for Sustainability
Aug. 27, 2020

Matex International Limited was invited to participate in SMU Open Innovative (OI) initiative. An interview have been held with Dro Tan, Executive Director of Matex International Limited. In which, he have elaborated on how open innovation was a key part of the firm's corporate DNA. Moreover, innovation was not only a central component of Matex's unique selling proposition, but also its competitive strategy. Dro further shared that the company's R&D agenda was influenced by its clients' needs. 

The case examines how innovation is actually a process, and explores the way Matex weaved sustainability into its overall strategy using innovation as a vehicle. This case is intended for academic use in strategic management, innovation, and sustainability courses.


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